The Keys To Generative Search Engine Optimization (GEO)

Lisa Kubatzki from GetResponse, a specialist in generative search engine optimization, dives into the transformative world of GEO. She explains how this innovative approach can boost online visibility and enhance user engagement. The discussion highlights the shift from traditional to soft metrics in SEO strategies and the importance of brand building over link-building. Kubatzki also emphasizes the vital role of authentic content and engagement metrics in today's AI-driven landscape, making a strong case for human creativity in content creation.