Lisa Kubatzki

Lisa Kubatzki from GetResponse, a specialist in generative search engine optimization, dives into the transformative world of GEO. She explains how this innovative approach can boost online visibility and enhance user engagement. The discussion highlights the shift from traditional to soft metrics in SEO strategies and the importance of brand building over link-building. Kubatzki also emphasizes the vital role of authentic content and engagement metrics in today's AI-driven landscape, making a strong case for human creativity in content creation.

Lisa Kubatzki, an SEO Specialist at GetResponse, dives into the intricacies of SEO translation versus localization. She highlights how cultural nuances impact content resonance in local markets. Lisa discusses the balance between speed and quality in content creation, especially for diverse regions like Germany and Austria. She also emphasizes the importance of cross-cultural collaboration in international SEO teams, showcasing how shared insights lead to more effective strategies. Ultimately, Lisa advocates for thoughtful localization to enhance global digital engagement.