The Keys To Generative Search Engine Optimization (GEO)
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Evolution of SEO and Branding
This chapter explores the shifting landscape of search engine optimization, focusing on the rising significance of branding through engagement metrics and multimedia content. It highlights the transformative role of platforms like YouTube and TikTok in fostering authentic consumer interactions and stresses the importance of human touch in content creation over AI-generated text.
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