Managing SEO Projects On A Local Scale

Jose Butcher, an SEO Manager at Acceleration / GroupM, shares insights on managing local SEO projects. He discusses the critical need to understand client requirements for effective local strategies and how to transition those strategies globally. Cultural nuances play a key role, as they can significantly impact local implications. Jose highlights the importance of user-generated content and optimizing Google My Business accounts for national brands. His advice on tailoring approaches for local communities is both practical and enlightening.