Jose Butcher

Jose Butcher, an SEO Manager at Acceleration / GroupM, shares insights on managing local SEO projects. He discusses the critical need to understand client requirements for effective local strategies and how to transition those strategies globally. Cultural nuances play a key role, as they can significantly impact local implications. Jose highlights the importance of user-generated content and optimizing Google My Business accounts for national brands. His advice on tailoring approaches for local communities is both practical and enlightening.

Jose Butcher, Managing Director at Acceleration / GroupM, shares his expertise in global SEO strategies. He emphasizes the importance of understanding local cultures rather than just translating content. Jose discusses the intricacies of consumer behavior across different markets and how it shapes search strategies. He also highlights the impact of AI in tailoring SEO approaches and the necessity of using first-party data for effective localization. Listeners gain practical insights into managing large-scale SEO projects with a global perspective.