Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Managing SEO projects on a global scale
Sep 4, 2024
Jose Butcher, Managing Director at Acceleration / GroupM, shares his expertise in global SEO strategies. He emphasizes the importance of understanding local cultures rather than just translating content. Jose discusses the intricacies of consumer behavior across different markets and how it shapes search strategies. He also highlights the impact of AI in tailoring SEO approaches and the necessity of using first-party data for effective localization. Listeners gain practical insights into managing large-scale SEO projects with a global perspective.
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