Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong online presence that attracts the right kind of traffic - people actively searching for hearing solutions in their immediate area? The answer lies in location-based SEO. Today, Todd discusses leveraging location-based exclusivity in SEO.Connect With: Todd Dean: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics.Connect With: Todd Dean: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. Today, Micah talks about some of the differences between B2B and B2C SEO. Show NotesConnect With: Micah Fisher-Kirshner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show NotesConnect With: Micah Fisher-Kirshner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show NotesConnect With: Micah Fisher-Kirshner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they want to build SEO for the algorithm. Today, Jessica deep dives into the mechanics of SEO components and how marketers should be thinking about goals when it comes to contentConnect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Mehring, CEO at Horizon Peak Consulting, discusses the significance of integrating storytelling into SEO content creation. She emphasizes the shift towards human-centric content over algorithm-driven strategies, exploring the essence of storytelling in communication and marketing.

Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global structure creates a challenge for international websites. How does Google know which language version of your website to show a user? This is where hreflang tags come to the rescue. Today, Rodrigo discusses hreflang tag's relevancy for international websites.Connect With: Rodrigo Lasanta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, when SEO is left out of the equation, companies may experience a decline in organic performance, directly impacting their bottom line. Today, Rodrigo discusses the importance of SEO in website redesign and migrations.Connect With: Rodrigo Lasanta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical SEO for millions of URLs.Connect With:  Jason Lax: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.