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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
JavaScript SEO: Understanding, Investigating, Auditing
Aug 28, 2024
Patrick Hathaway, co-founder of Sitebulb and a specialist in JavaScript SEO, dives into the complexities of optimizing JavaScript-heavy sites. He highlights significant gaps in industry knowledge about rendering and crawling, proposing a training initiative to elevate understanding. Patrick shares essential auditing practices, emphasizing the value of comparing source and rendered HTML. He also discusses effective communication strategies for conveying SEO challenges linked to JavaScript, helping professionals advocate for their needs in a constantly evolving digital landscape.
33:54
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Quick takeaways
- Understanding the challenges of JavaScript SEO is essential for SEO professionals to effectively communicate issues to clients and developers.
- Free training resources and webinars are being offered to improve SEO practitioners' knowledge and skills in handling JavaScript content effectively.
Deep dives
Importance of Understanding JavaScript SEO
Most digital marketers recognize the significance of understanding how Google crawls and renders JavaScript content, yet there is a notable gap in their actual knowledge. Although nearly all respondents in a recent survey acknowledged the importance of understanding what Google sees when crawling sites, only around 60% had read Google's guidelines on JavaScript SEO. Furthermore, approximately 50% admitted to only knowing the basics of how Google handles JavaScript on websites. This highlights a clear disconnect between perceived importance and actual understanding, indicating a critical area for further education within the SEO community.
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