Patrick Hathaway, co-founder of Sitebulb and a specialist in JavaScript SEO, dives into the complexities of optimizing JavaScript-heavy sites. He highlights significant gaps in industry knowledge about rendering and crawling, proposing a training initiative to elevate understanding. Patrick shares essential auditing practices, emphasizing the value of comparing source and rendered HTML. He also discusses effective communication strategies for conveying SEO challenges linked to JavaScript, helping professionals advocate for their needs in a constantly evolving digital landscape.

Patrick Hathaway returns to share insights from the Sitebulb JavaScript SEO Report. He discusses the SEO industry's increasing challenges with JavaScript, highlighting the skills gap among professionals. The conversation dives into Google's improving JavaScript rendering and the essential need for SEO experts to understand development tools. Hathaway also touches on the confusion around JavaScript problems and the industry's reaction to its growing popularity. This exploration calls for better collaboration between SEO professionals and developers.