Tailoring SEO To Bring In Qualified Traffic That Converts

Rachel Burns, an SEO Specialist at Calendly, shares her expertise in tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the need to understand audience search intent and align content accordingly. Rachel discusses optimizing website elements for better engagement and conversion rates, as well as leveraging insights from platforms like Reddit and LinkedIn. The conversation also explores the challenges of SEO measurement in a rapidly evolving landscape and the importance of collaboration between technical and content teams.