Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Cindy Krum, CEO of Mobile Moxie, shares her expertise on mobile search data and the evolving landscape of SEO. She highlights the significant role AI plays in modern search strategies and the challenges posed by Google's algorithm changes. Krum discusses the pitfalls of relying on conventional data sources like Google Analytics, advocating for more accurate tools that capture real search results. The conversation emphasizes the need for SEO professionals to adapt their strategies and critically evaluate data in an ever-changing digital world.

Andrei Mincov, Founder and CEO of Trademark Factory, shares his expertise on how effective trademarking can significantly boost a business's valuation. He clarifies the vital distinction between branding and securing trademarks that offer market advantage. Andrei discusses strategies for choosing unique, defensible marks, stressing their role in protecting brand integrity and providing legal leverage. He illustrates the long-term value of trademarks with examples like Coca-Cola, emphasizing their importance in establishing ownership of valuable assets while balancing innovation and trademark law.

Andrei Mincov, Founder and CEO of Trademark Factory, shares essential insights on trademarking and branding for businesses. He tackles the misconceptions surrounding trademarking generic terms and stressed the importance of cultivating a unique brand identity. The conversation dives into the complexities of trademark registration and how it can evolve amid technological advancements. Mincov also addresses the urgent need for proactive trademarking in the age of AI, highlighting the potential financial fallout from neglecting these protections.

Gabby Troxler, an independent SEO consultant with expertise in finance and e-commerce, discusses the pivotal role of internal linking in enhancing site visibility. She highlights how strategic linking improves rankings for new content, urging listeners to utilize tools like Screaming Frog and Google Search Console. Gabby emphasizes linking products to one another over blog posts, conducting regular audits, and integrating linking into the content publishing process to enhance user experience and drive customer engagement.

Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She highlights the significance of unique product descriptions and leveraging brand voice. Gabby also stresses the value of user-generated content, such as reviews, to build trust and provide a realistic product perception. She advises considering the entire customer journey and addressing potential doubts to enhance conversion rates. Show NotesConnect With: Gabby Troxler: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive marketConnect With: Louisa Frahm: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights how businesses can enhance their visibility and ranking on Google without heavily relying on backlinks. Today, Dmitry talks about optimizing content to naturally attract traffic and improve search engine results. Show NotesConnect With: Dmitry Dragilev: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With:  Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With:  Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She advises SEOs to diversify traffic sources and use secondary analytics platforms to reduce reliance on Google. Krum also notes the potential for Google to use personalized data from Chrome for ranking, complicating the SEO landscape further. Show NotesConnect With: Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.