Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Effective Product Page Optimization
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She highlights the significance of unique product descriptions and leveraging brand voice. Gabby also stresses the value of user-generated content, such as reviews, to build trust and provide a realistic product perception. She advises considering the entire customer journey and addressing potential doubts to enhance conversion rates. Show Notes
Connect With:
- Gabby Troxler: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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