Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mastering Internal Linking
Dec 17, 2024
Gabby Troxler, an independent SEO consultant with expertise in finance and e-commerce, discusses the pivotal role of internal linking in enhancing site visibility. She highlights how strategic linking improves rankings for new content, urging listeners to utilize tools like Screaming Frog and Google Search Console. Gabby emphasizes linking products to one another over blog posts, conducting regular audits, and integrating linking into the content publishing process to enhance user experience and drive customer engagement.
13:55
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Quick takeaways
- Effective internal linking significantly enhances the visibility and ranking of e-commerce pages, particularly benefitting new products and content.
- Utilizing tools like Screaming Frog and Google Search Console allows SEOs to strategically identify and optimize internal linking opportunities for improved performance.
Deep dives
The Importance of Internal Linking
Internal linking plays a crucial role in optimizing e-commerce sites by enhancing the visibility and ranking of pages in search engines. Pages that are not linked frequently tend to receive less attention from search engines, which can hinder their performance. By strategically implementing internal links, particularly for new blog posts and products, businesses can ensure quicker indexing and improved rankings. This emphasizes the need for SEOs to actively manage internal links as part of their overall optimization strategy.
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