Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Mastering Internal Linking

Dec 17, 2024

Gabby Troxler, an independent SEO consultant with expertise in finance and e-commerce, discusses the pivotal role of internal linking in enhancing site visibility. She highlights how strategic linking improves rankings for new content, urging listeners to utilize tools like Screaming Frog and Google Search Console. Gabby emphasizes linking products to one another over blog posts, conducting regular audits, and integrating linking into the content publishing process to enhance user experience and drive customer engagement.

13:55

Episode guests

Gabby Troxler

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective internal linking significantly enhances the visibility and ranking of e-commerce pages, particularly benefitting new products and content.

Utilizing tools like Screaming Frog and Google Search Console allows SEOs to strategically identify and optimize internal linking opportunities for improved performance.

Deep dives

The Importance of Internal Linking

Internal linking plays a crucial role in optimizing e-commerce sites by enhancing the visibility and ranking of pages in search engines. Pages that are not linked frequently tend to receive less attention from search engines, which can hinder their performance. By strategically implementing internal links, particularly for new blog posts and products, businesses can ensure quicker indexing and improved rankings. This emphasizes the need for SEOs to actively manage internal links as part of their overall optimization strategy.

Intro

5min

Optimizing Internal Linking Strategies for Better SEO

5min

Enhancing SEO Through Strategic Internal Linking

6min

Recap and Resources: Engaging with SEO Insights

2min

Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits and ensuring that linking is part of the content publishing process. She highlights the importance of linking relevant content to enhance user experience and drive repeat customer engagement. Show Notes

Connect With:

Gabby Troxler: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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