Gabby Troxler, an independent SEO consultant with expertise in finance and e-commerce, discusses the pivotal role of internal linking in enhancing site visibility. She highlights how strategic linking improves rankings for new content, urging listeners to utilize tools like Screaming Frog and Google Search Console. Gabby emphasizes linking products to one another over blog posts, conducting regular audits, and integrating linking into the content publishing process to enhance user experience and drive customer engagement.