Cindy Krum, CEO of Mobile Moxie, shares her expertise on mobile search data and the evolving landscape of SEO. She highlights the significant role AI plays in modern search strategies and the challenges posed by Google's algorithm changes. Krum discusses the pitfalls of relying on conventional data sources like Google Analytics, advocating for more accurate tools that capture real search results. The conversation emphasizes the need for SEO professionals to adapt their strategies and critically evaluate data in an ever-changing digital world.
Cindy Krum emphasizes the necessity for SEO professionals to adapt their strategies in response to Google's evolving algorithms and the rise of AI.
The podcast highlights the value of fresh ideas and diverse perspectives in the SEO community, fostering critical dialogue about industry changes.
Deep dives
The Value of Fresh Perspectives at Brighton SEO
Brighton SEO is renowned for its emphasis on featuring new speakers and innovative ideas, making it an exciting environment for SEO and content marketing professionals. This approach fosters a marketplace of ideas, where various perspectives are shared, allowing the industry to evolve in response to changing dynamics. The inclusion of fresh voices contributes to a rich dialogue about SEO practices, which is crucial as the industry faces rapid transformations. This blend of experienced voices and newcomers cultivates a sense of community and progression within the SEO landscape.
The Evolving Role of AI in SEO
AI is becoming increasingly pertinent in discussions about the future of SEO, raising questions about its impact on jobs and industry standards. Diverse viewpoints shared at the conference highlight the uncertainty surrounding the direction of AI and its relationship with traditional SEO practices. Notably, debates surrounding schema structure and content processing emphasize the necessity for SEOs to adapt to changes brought about by AI advancements. Engaging in critical dialogue about these shifts is essential for professionals to navigate the evolving digital landscape effectively.
Reassessing the Contract with Google
The nature of the relationship between content creators and Google is undergoing significant scrutiny as industry professionals reconsider the value of compliance with Google's guidelines. As organic clicks decrease, many are questioning the motivations behind adhering strictly to these rules, with some suggesting a move toward more aggressive SEO tactics. This shift prompts a reevaluation of what constitutes 'white hat' SEO as the landscape evolves and Google’s influence shifts. Thus, understanding the implications of the changes in Google's practices is critical for strategizing effective SEO approaches moving forward.
Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile search data by bypassing APIs and using real search results. The conversation underscores the need for SEO professionals to critically evaluate data and adapt to Google's shifting practices. Show Notes