Cindy Krum, CEO of Mobile Moxie, shares her expertise on mobile search data and the evolving landscape of SEO. She highlights the significant role AI plays in modern search strategies and the challenges posed by Google's algorithm changes. Krum discusses the pitfalls of relying on conventional data sources like Google Analytics, advocating for more accurate tools that capture real search results. The conversation emphasizes the need for SEO professionals to adapt their strategies and critically evaluate data in an ever-changing digital world.