Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Manick Bhan, CTO and Founder at Search Atlas, offers a wealth of insights on holistic SEO strategies. He discusses how to align these strategies with industry best practices for sustainable growth. Key elements include the vital roles of content and technical SEO. Manick emphasizes the importance of user experience and authority in enhancing visibility. He also dives into the variability of SEO in local markets and the need for rigorous testing. Finally, he touches on future trends like AI and their implications for SEO.

Sophia Tyson, a Senior Content Manager at Truro, shares her expertise on enhancing SEO content strategies. She highlights the importance of educated guesswork in a rapidly changing digital landscape. Emphasizing the need for team collaboration, she discusses diversifying content to mitigate risks and focusing on longer-tail keywords. Sophia also stresses the significance of creating unique content that adds genuine value beyond just SEO metrics. Her approach champions transparency and effective communication in the content creation process.

Sophia Inga Tyson, Senior Content Manager at Truro, shares her expertise on creating an effective SEO content plan tailored for SaaS businesses. She highlights the importance of addressing multiple buyer touchpoints and driving content strategy with sales insights. The discussion emphasizes creating long-form content and mastering topical authority, even with low-intent keywords. Sophia also explores the complexities of catering to various personas, the influence of generative AI on SEO, and the necessity of interconnected content for successful marketing.

Jose Butcher, an SEO Manager at Acceleration / GroupM, shares insights on managing local SEO projects. He discusses the critical need to understand client requirements for effective local strategies and how to transition those strategies globally. Cultural nuances play a key role, as they can significantly impact local implications. Jose highlights the importance of user-generated content and optimizing Google My Business accounts for national brands. His advice on tailoring approaches for local communities is both practical and enlightening.

Jose Butcher, Managing Director at Acceleration / GroupM, shares his expertise in global SEO strategies. He emphasizes the importance of understanding local cultures rather than just translating content. Jose discusses the intricacies of consumer behavior across different markets and how it shapes search strategies. He also highlights the impact of AI in tailoring SEO approaches and the necessity of using first-party data for effective localization. Listeners gain practical insights into managing large-scale SEO projects with a global perspective.

Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, brings over twenty years of SEO expertise to the discussion about Google's latest 'Nothing Burger' algorithm update. He breaks down why this seemingly minor change is vital for strategists. Jordan shares practical tips for businesses on navigating subtle shifts to enhance their search rankings. Additionally, he discusses the implications of Google's core updates and the unique challenges tech giants face in today's competitive landscape.

Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector. Show NotesConnect With: Rachel Burns: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rachel Burns, an SEO Specialist at Calendly, shares her expertise in tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the need to understand audience search intent and align content accordingly. Rachel discusses optimizing website elements for better engagement and conversion rates, as well as leveraging insights from platforms like Reddit and LinkedIn. The conversation also explores the challenges of SEO measurement in a rapidly evolving landscape and the importance of collaboration between technical and content teams.

Patrick Hathaway, co-founder of Sitebulb and a specialist in JavaScript SEO, dives into the complexities of optimizing JavaScript-heavy sites. He highlights significant gaps in industry knowledge about rendering and crawling, proposing a training initiative to elevate understanding. Patrick shares essential auditing practices, emphasizing the value of comparing source and rendered HTML. He also discusses effective communication strategies for conveying SEO challenges linked to JavaScript, helping professionals advocate for their needs in a constantly evolving digital landscape.