Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Manage A Cross-Functional Team
Dec 23, 2024
Rotem Gal, Head of SEO at WalkMe, shares his expertise in managing cross-functional teams within SEO. He discusses the challenges of aligning diverse team members, emphasizing the importance of communication and a shared vision. Strategies for leading remote teams are explored, highlighting the significance of personal connections and team culture. Rotem also addresses managing freelancers, focusing on motivation and understanding individual goals. Additionally, he shares insights on integrating SEO strategies for enhanced engagement and productivity.
32:02
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Quick takeaways
- Effective cross-functional team management in SEO requires fostering strong communication and camaraderie among diverse members to enhance collaboration.
- Accommodating varying expertise levels within a team helps create an environment for shared knowledge, empowering individuals to meaningfully engage with their contributions.
Deep dives
The Importance of Cross-Functional Collaboration
Cross-functional team management is vital in SEO as it requires collaboration among diverse stakeholders such as marketers, content creators, engineers, and other departments. Effective communication is crucial for building a strong team atmosphere, especially when team members are working remotely or across different time zones. Creating informal channels of communication, such as WhatsApp groups, can foster personal connections and enhance team morale by allowing members to share non-work-related updates. This strong sense of camaraderie facilitates smoother collaboration and ensures that everyone feels included and engaged in the overall SEO strategy.
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