Rotem Gal, Head of SEO at WalkMe, tackles the crucial interplay between digital adoption and SEO. He emphasizes that in today’s digital age, businesses must prioritize SEO during their digital transformation to attract traffic. Rotem discusses how neglecting these strategies can push customers toward competitors, especially post-pandemic. He also shares insights on using tools like Google Search Console for understanding consumer behavior and highlights the need for agility and long-term vision in evolving SEO strategies.

Rotem Gal, Head of SEO at WalkMe, shares his expertise in managing cross-functional teams within SEO. He discusses the challenges of aligning diverse team members, emphasizing the importance of communication and a shared vision. Strategies for leading remote teams are explored, highlighting the significance of personal connections and team culture. Rotem also addresses managing freelancers, focusing on motivation and understanding individual goals. Additionally, he shares insights on integrating SEO strategies for enhanced engagement and productivity.