Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Digital Adoption & SEO
Dec 24, 2024
Rotem Gal, Head of SEO at WalkMe, tackles the crucial interplay between digital adoption and SEO. He emphasizes that in today’s digital age, businesses must prioritize SEO during their digital transformation to attract traffic. Rotem discusses how neglecting these strategies can push customers toward competitors, especially post-pandemic. He also shares insights on using tools like Google Search Console for understanding consumer behavior and highlights the need for agility and long-term vision in evolving SEO strategies.
15:02
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Quick takeaways
- Digital adoption is crucial for businesses to thrive in a rapidly evolving market, emphasizing the importance of leveraging technology effectively.
- SEO is essential during digital transformation, enabling companies to attract organic traffic and adapt to consumer behavior through data analysis.
Deep dives
Understanding Digital Adoption
Digital adoption refers to how businesses leverage technology to operate more efficiently and engage with customers in a modern context. For instance, during the COVID-19 pandemic, many companies that initially relied on physical interactions struggled, while digital-first institutions thrived. A notable example is a completely digital bank in Scandinavia that attracted a younger demographic, highlighting the advantages of going fully digital over traditional methods. Companies that fail to adopt these technologies miss out on optimizing their services and satisfying consumer needs.
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