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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Actionable And Effective Technical SEO Insights
Jan 7, 2025
In this discussion, Chris Spann, Senior Technical SEO at Lumar, unpacks essential strategies for optimizing technical SEO, especially for large websites. He highlights the complexities of managing data and the importance of tailored approaches to enhance site performance. Chris also addresses challenges during website releases and the need for effective communication between SEO and development teams. With actionable insights and tools like Lumar and Ahrefs, he emphasizes the significance of collaboration in achieving successful SEO outcomes.
29:42
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Quick takeaways
- Prioritizing substantial technical SEO issues over vast data helps teams target efforts strategically for effective web performance.
- Building strong relationships between SEO professionals and developers enhances collaboration, ensuring vital SEO changes are effectively communicated and implemented.
Deep dives
The Importance of Actionable Insights in Technical SEO
Actionable insights in technical SEO are crucial for effective site management. These insights should provide clear directions on what needs to be fixed and help prioritize tasks to ensure improved web performance. Instead of sifting through vast amounts of data, it's vital to focus on substantial issues that can be addressed efficiently, ensuring that efforts are targeted and strategic. By categorizing insights based on their impact and urgency, teams can maximize their productivity and mitigate potential problems before they escalate.
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