Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Actionable And Effective Technical SEO Insights
Jan 7, 2025
In this discussion, Chris Spann, Senior Technical SEO at Lumar, unpacks essential strategies for optimizing technical SEO, especially for large websites. He highlights the complexities of managing data and the importance of tailored approaches to enhance site performance. Chris also addresses challenges during website releases and the need for effective communication between SEO and development teams. With actionable insights and tools like Lumar and Ahrefs, he emphasizes the significance of collaboration in achieving successful SEO outcomes.
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Actionable SEO Insights
- Focus on actionable insights to improve website SEO.
- Prioritize tasks, and delegate when possible.
Choosing a Crawler
- Consider a cloud-based crawler when Screaming Frog's capabilities are insufficient.
- This happens if you need historical data or your site is too large.
Crawl Strategy
- Crawl frequently visited pages often.
- Less important pages can be crawled less frequently or by template.