The Impact of AI on SEO Practices

The integration of AI, particularly large language models (LLMs), is transforming SEO strategies. Professionals in the field are increasingly recognizing that traditional SEO techniques may not yield the same results due to advancements in AI's understanding of user intent and content quality. Websites previously successful with standard SEO tactics have faced challenges post-Google's algorithm updates, emphasizing the need for original, insightful content instead of content created solely for SEO purposes. Consequently, creating a reputation as an authoritative figure through expert content and authentic engagement with the audience is crucial for businesses aiming to thrive in a rapidly evolving landscape.