Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Corina Burri, an SEO Consultant, specializes in helping professionals build their personal brand in the competitive SEO industry. She shares valuable insights on establishing a unique online presence to enhance visibility and networking opportunities. Corina offers practical strategies like content creation and leveraging social media engagement, particularly on Twitter. She discusses the importance of consistency across various platforms, such as writing and public speaking, to foster growth and open doors for new opportunities.

Flo Guerrouani, a Global Senior SEO Lead at Cushman & Wakefield, dives into the world of optimizing SEO for global expansion. She highlights the crucial role of building relationships across teams and local markets for growth. The discussion covers strategies for effective collaboration and tailored content to drive traffic in diverse regions. Flo also addresses challenges in overcoming communication barriers and the importance of empowering women in SEO, showcasing their leadership progression in the industry.

Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, dives into the intricacies of optimizing SEO for global expansion. She shares strategies for enhancing organic traffic across diverse markets and emphasizes the importance of aligning stakeholders when managing SEO efforts. With insights into local search behavior and the need for education in varying digital expertise levels, Flo highlights the significance of data-driven decisions and collaboration in achieving successful international SEO.

Thenuka Karunaratne, CEO and Cofounder at Daydream, shares his expertise on programmatic SEO. He explores how this approach revolutionizes traditional SEO methods and discusses three content types essential for success. The conversation delves into the balance between assisted AI and original content, highlighting the need for quality control. Thenuka also emphasizes the significance of clean data in content strategy and provides insights from successful case studies, making it a must-listen for those looking to enhance their SEO game.

Thenuka Karunaratne, a professional from daydream, dives into the dynamic future of SEO and its shift towards programmatic methods. He highlights how automation and AI are revolutionizing traditional SEO, making practices more efficient. The discussion covers leveraging structured data for scalable content, the importance of genuine contributions over mere traffic, and the need for businesses to adapt to these technological changes. Thenuka also emphasizes the significance of unique data and tools like Wix Studio in enhancing content generation.

Bill Hunt, President of Back Azimuth Consulting, shares his expertise in HREFLang implementation and SEO strategies. He dives into the vital role of HREFLang for businesses operating globally, enhancing both search engine visibility and user experience. Bill discusses practical methods for making a persuasive business case for HREFLang, including defining clear objectives and addressing localization challenges. With a focus on collaboration and strategic alignment, he provides actionable insights for gaining stakeholder support for effective SEO initiatives.

Bill Hunt, President of Back Azimuth Consulting, specializes in international SEO and shares insights on the frustrations SEOs face with HREFLang. He discusses the complexities of implementing HREFLang for global strategies and the misconceptions surrounding its usage. Bill highlights the impact of incorrect tag implementation on visibility and explores the importance of localized content. He also emphasizes the need for tailored marketing strategies, drawing from his vast experience to navigate these challenges effectively.

Krista Brea, a Senior SEO Manager at Morningstar, dives into the ramifications of Google's generative experience on site traffic. She reveals how the recent removal of FAQ rich results signals a shift toward AI integration, potentially lowering website clicks. Krista discusses strategies for adapting SEO approaches to these changes, emphasizing the importance of targeting niche markets. The conversation highlights the competitive landscape of search engines and underlines the critical balance between automation and human oversight in content creation.

Chloe Smith, an SEO specialist at Blue Array SEO, discusses leveraging brand-led content to build topical authority. She highlights how brand presence impacts SEO, especially in light of recent Google data discussions. Chloe emphasizes the evolution of content strategies to improve visibility and drive non-branded traffic. The conversation also touches on the importance of internal expertise in addressing content gaps and overcoming skepticism in niche markets like hair care. Tune in for insights on integrating brand with SEO for greater impact!

Chloe Smith, an SEO Specialist at Blue Array SEO, dives into the powerful blend of user experience (UX) and SEO strategies. She highlights how enhancing UX can naturally elevate search rankings and user engagement. Chloe shares practical insights on using data tools like GA4 and Hotjar to identify and fix underperforming webpages. She emphasizes the necessity of experimentation to refine both UX and SEO, drawing from compelling case studies. It's all about creating intuitive websites that not only attract visitors but also keep them engaged!