Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast SEO Testing & Optimization
Nov 27, 2024
Ryan Jones, the marketing manager at SEO Testing, shares his expertise on SEO testing and optimization for small businesses aiming to compete with larger brands. He delves into the importance of A-B testing specifically for SEO, providing practical tips on test design and understanding key performance indicators. Ryan emphasizes leveraging unique insights and cost-effective tools to boost online presence while discussing the evolving landscape of SEO metrics, including engagement and click-through rates. This insightful discussion offers actionable strategies without breaking the bank.
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SEO Testing Evolution
- SEO testing involves measuring site metrics, making changes, and analyzing results.
- Modern tools provide more data for optimization and learning from successes and failures.
SEO Testing Challenges and Mistakes
- Secure stakeholder buy-in for SEO testing by presenting data-backed hypotheses.
- Differentiate between CRO (A/B) tests and SEO split tests to avoid cloaking issues.
A/B Testing in SEO
- Traditional A/B testing has a place in CRO, indirectly benefiting SEO.
- SEO A/B testing involves comparing similar page groups (split testing) to analyze changes.