Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Testing & Optimization
Nov 27, 2024
Ryan Jones, the marketing manager at SEO Testing, shares his expertise on SEO testing and optimization for small businesses aiming to compete with larger brands. He delves into the importance of A-B testing specifically for SEO, providing practical tips on test design and understanding key performance indicators. Ryan emphasizes leveraging unique insights and cost-effective tools to boost online presence while discussing the evolving landscape of SEO metrics, including engagement and click-through rates. This insightful discussion offers actionable strategies without breaking the bank.
21:40
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Quick takeaways
- Small businesses can enhance their online presence by adopting strategic SEO practices tailored to compete with larger companies.
- Effective SEO testing requires a systematic approach, clear communication with stakeholders, and careful selection of KPIs to measure success.
Deep dives
Understanding SEO Testing
SEO testing has been an inherent part of search engine optimization since its inception, as practitioners regularly measure site metrics to identify areas for improvement. With advancements in tools and analytics, it is now possible to gather more detailed data, allowing for better optimization strategies based on both successes and failures. Effective SEO testing is characterized by a curious mindset, as the field evolves rapidly and requires continual experimentation to adapt to new challenges. Therefore, a systematic approach to testing can enable SEOs to optimize performance and ensure long-term growth.
