Ryan Jones, the marketing manager at SEO Testing, shares his expertise on SEO testing and optimization for small businesses aiming to compete with larger brands. He delves into the importance of A-B testing specifically for SEO, providing practical tips on test design and understanding key performance indicators. Ryan emphasizes leveraging unique insights and cost-effective tools to boost online presence while discussing the evolving landscape of SEO metrics, including engagement and click-through rates. This insightful discussion offers actionable strategies without breaking the bank.