Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Pedro Matriciano, the Director of Growth at Bookclub, explains why early-stage companies should be cautious about investing in SEO. He argues that limited brand recognition and resources make it a risky undertaking. Instead, he emphasizes focusing on a strong website foundation, technical SEO, and effective branding first. Pedro also touches on the challenges startups face in finding the right SEO partner, urging thorough research to avoid unrealistic promises. His insights highlight the importance of aligning SEO with a company’s growth trajectory.

Pedro Matriciano, Director of Growth at Bookclub, shares his expertise on why SEO is far from dead. He emphasizes that in an AI-driven world, understanding your audience remains crucial. Pedro offers insights into effective SEO strategies for startups, advocating for simplicity and a focus on the bigger picture. He also addresses the evolving landscape of search and the common challenges faced by smaller brands, reinforcing that SEO will continue to be a vital channel for reaching target audiences.

Rand Fishkin, co-founder of SparkToro and a specialist in media and influencer insights, dives into how enterprise marketers can enhance their strategies. He discusses the importance of identifying key influencers to effectively target audiences. Rand also explores the emotional rollercoaster of seeking investment in startups versus larger firms, urging a focus on profitability instead of just valuations. Lastly, he emphasizes the need for integrity in business and the power of passion to drive success.

Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO, emphasizing the importance of staying ahead in a rapidly changing digital landscape. Topics include barnacle SEO strategy, audience-focused content creation, and how smaller businesses can compete against larger brands in SEO.

Emma Valentiner from Threecolts explores effective 'your money or your life' SEO, discussing AI impact on YMYL pages, Google's scrutiny during events, ethical use of AI for YMYL SEO, and lessons from Google data leaks on YMYL oversight.

Emma Valentiner discusses integrating AI in SEO, optimizing website structure, creating content targeting high-volume keywords. Chapters explore AI tools in content creation, experimentation for SEO success, and best practices with sponsor shoutouts.

SEO Manager at Pipedrive, William Sigsworth, discusses managing SEO across multiple language markets. Topics include SEO cannibalization, preventing content duplication, conflicting internal linking structures' impact on SEO, and conducting audits for keyword overlap.

William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony May discusses the importance of SEO in the current competitive landscape, focusing on AI's impact on E-A-T. The conversation explores the evolution of SEO strategies, the necessity for top rankings, and the future of search with AI and Google Lens. Emphasizing the need for businesses to adapt to multimedia elements and optimize for improved search rankings.

Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI content in a page's overall content mix will play crucial roles in determining search visibility and rankings. Today, Anthony discusses AI and E-E-A-T.   Show NotesConnect With: Anthony May: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.