Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they want to build SEO for the algorithm. Today, Jessica deep dives into the mechanics of SEO components and how marketers should be thinking about goals when it comes to contentConnect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Mehring, CEO at Horizon Peak Consulting, discusses the significance of integrating storytelling into SEO content creation. She emphasizes the shift towards human-centric content over algorithm-driven strategies, exploring the essence of storytelling in communication and marketing.

Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global structure creates a challenge for international websites. How does Google know which language version of your website to show a user? This is where hreflang tags come to the rescue. Today, Rodrigo discusses hreflang tag's relevancy for international websites.Connect With: Rodrigo Lasanta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, when SEO is left out of the equation, companies may experience a decline in organic performance, directly impacting their bottom line. Today, Rodrigo discusses the importance of SEO in website redesign and migrations.Connect With: Rodrigo Lasanta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical SEO for millions of URLs.Connect With:  Jason Lax: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constant vigilance and monitoring to protect our websites against attacks. Today, Jason discusses spam in the age of AI.Connect With:  Jason Lax: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Silverberg, President and SEO Strategist at APSEO, discusses the importance of taxonomy for large websites. He emphasizes how proper organization impacts user experience and search engine visibility, leading to better site performance. Topics include enhancing topical authority, strategic taxonomy for SEO success, and the significance of well-structured information architecture.

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE.Connect With:  Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts SEO and user experience is imperative for maintaining online visibility and satisfying audience expectations. Today, Matthew discusses measuring how speed impacts SEO and user experience.Connect With:  Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO.Connect With:  Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.