Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Data's Role In Your Content Strategy
Nov 24, 2024
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, shares her expertise in optimizing digital content through a unique data-driven approach. She highlights how data can enhance user engagement and improve content recommendations. Shae explains the significance of detailed titles and the power of original data in storytelling, especially for platforms like Google Discover. Additionally, she discusses the importance of collaborating with SEO experts and leveraging data sets for increased media coverage, improving SEO, and adapting to AI influences.
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Data-Driven Content
- Create your own internal data set by surveying at least a thousand respondents.
- Use data to tell the story, not vice versa, ensuring data leads the content creation process.
Trending Topics & Surveys
- Focus on trending topics relevant to your target audience, like "best time to trick-or-treat" during Halloween.
- Use surveys to gather data on these topics and analyze the results to uncover key insights.
Data Visualization
- Present data visually with engaging charts and graphics to highlight key findings.
- This approach increases user engagement and improves content performance, especially in platforms like Google Discover.