Data's Role In Your Content Strategy
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Harnessing the Power of Data for Effective Content Outreach
This chapter explores the critical role of data in shaping content strategies, particularly in reaching news outlets for story development. It highlights the benefits of offering data sets for public use, including enhanced media coverage, improved SEO, and the evolving landscape influenced by AI technologies.
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