Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, shares her expertise in optimizing digital content through a unique data-driven approach. She highlights how data can enhance user engagement and improve content recommendations. Shae explains the significance of detailed titles and the power of original data in storytelling, especially for platforms like Google Discover. Additionally, she discusses the importance of collaborating with SEO experts and leveraging data sets for increased media coverage, improving SEO, and adapting to AI influences.