Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Trademark Your Way To A Stronger Business Valuation
Dec 19, 2024
Andrei Mincov, Founder and CEO of Trademark Factory, shares his expertise on how effective trademarking can significantly boost a business's valuation. He clarifies the vital distinction between branding and securing trademarks that offer market advantage. Andrei discusses strategies for choosing unique, defensible marks, stressing their role in protecting brand integrity and providing legal leverage. He illustrates the long-term value of trademarks with examples like Coca-Cola, emphasizing their importance in establishing ownership of valuable assets while balancing innovation and trademark law.
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