Trademark Your Way To A Stronger Business Valuation
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Value of Trademarking for Brand Ownership
This chapter emphasizes the significance of trademarking in establishing ownership of valuable assets while highlighting that trademark alone does not guarantee a powerful brand. By examining Coca-Cola's success, it discusses the essential roles of customer satisfaction and product quality, alongside a risk-benefit analysis for entrepreneurs considering trademark registration.
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