Trademark Your Way To A Stronger Business Valuation
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Value of Trademarking for Brand Ownership
This chapter emphasizes the significance of trademarking in establishing ownership of valuable assets while highlighting that trademark alone does not guarantee a powerful brand. By examining Coca-Cola's success, it discusses the essential roles of customer satisfaction and product quality, alongside a risk-benefit analysis for entrepreneurs considering trademark registration.
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