In this engaging conversation, Scot Belsky, Chief Strategy Officer at Adobe and founder of Behance, sheds light on the transformative impact of AI on creativity. He discusses how technology shifts the creative focus from execution to vision. The rise of creative confidence, the blurring lines between creators and creatives, and the ethical challenges of AI are explored. Scot also emphasizes the importance of community in a digital age and the need for meaningful storytelling in an overcrowded content landscape.