Decoder with Nilay Patel

Adobe's Scott Belsky on how NFTs will change creativity

Oct 26, 2021

Scott Belsky, Chief Product Officer at Adobe, dives into the transformative potential of NFTs for the creative economy. He discusses how Adobe's tools are evolving to enhance collaboration and creativity, including a new feature allowing creators to export art as NFTs. The conversation touches on the challenges of rapid technological changes and the balance between consumer-friendly and professional creative tools. Belsky also explores the importance of authenticity in digital art and the future of creativity in an increasingly algorithm-driven landscape.

01:05:32

Episode guests

Scot Belsky

AI Chapters

Episode notes

Intro

6min

Navigating Product Evolution and Innovation

17min

Bridging the Gap Between Consumer and Enterprise Creative Tools

4min

Empowering Creators: The Evolution of Digital Tools

8min

The Creative Economy Revolution

5min

The Evolution of NFTs: Art in the Digital Age

8min

Navigating NFTs and Attribution in Digital Art

14min

Reflecting on NFTs and Future Creativity

2min

Adobe is one of those companies that I don’t think we pay enough attention to — it’s been around since 1982, and the entire creative economy runs through its software. You don’t just edit a photo, you Photoshop it. We spend a lot of time on Decoder talking about the creator economy, but creators themselves spend all their time working in Adobe’s tools. On this episode, I’m talking to Scott Belsky, chief product officer at Adobe, about the new features coming to their products, many of which focus on collaboration, and about creativity broadly — who gets to be a creative, where they might work, and how they get paid.

Transcript

Links:

NFTs Explained

Adobe brings a simplified Photoshop to the web

Adobe is adding a collaborative mood board to Creative Cloud

Soon you can use Photoshop to prepare your art as an NFT

The Dog Ramps Tweet

The Furry Lisa, CryptoArt, & The New Economy Of Digital Creativity

A $120,000 Banana Is Peeled From an Art Exhibition and Eaten

Adobe and Twitter are designing a system for permanently attaching artists’ names to pictures

"I still own you" clip

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone, Alexander Charles Adams, and Andrew Marino and we are edited by Callie Wright. Our music is by Breakmaster Cylinder.

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