
Adobe's Scott Belsky on how NFTs will change creativity
Decoder with Nilay Patel
Empowering Creators: The Evolution of Digital Tools
This chapter explores the evolution of digital content creation tools like Photoshop's content-aware fill and neural filters, highlighting their democratization for broader user access. It discusses the marketing impact on small businesses amid a changing digital landscape, emphasizing the importance of real-time engagement and collaboration in creative work. Additionally, the chapter addresses the rise of freelancing and decentralized control in creative industries, reshaping business strategies for companies like Adobe.
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