Decoder with Nilay Patel cover image

Adobe's Scott Belsky on how NFTs will change creativity

Decoder with Nilay Patel

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The Creative Economy Revolution

This chapter explores the dynamic relationship between creative professionals and technology, focusing on the rising importance of design in business and in-house creative talent. It also discusses the transformative potential of NFTs for artists, emphasizing their ability to enhance revenue and connection with collectors, despite market skepticism.

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