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20 Product: The Ultimate Guide to Product Reviews: What Makes the Best vs the Worst | How Often Should They Be | Who Should Be Invited | Who Sets The Agenda | How to do Follow-Ups Post Product Reviews

5 snips
Jul 6, 2022
Scott Belsky, Adobe’s Chief Product Officer, shares his expertise on product reviews along with Aparna Chennapragada from Robinhood and Kayvon Beykpour, a veteran from Twitter. They dive into what makes a great product review and common pitfalls to avoid. The trio discusses the importance of clear agendas and participant selection, especially in remote settings. They emphasize balancing intuition and data in product development and outline strategies for effective feedback, accountability, and maintaining open communication within product teams.
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ADVICE

Prototype First

  • Always start product reviews with a working prototype, not just PowerPoint slides.
  • Prototypes facilitate better discussions and alignment on the user experience.
ADVICE

Team Composition

  • Initial product reviews should involve only product and design teams.
  • Engineers should be included later to discuss implementation costs and feasibility.
ANECDOTE

Disney's Three Rooms

  • Scott Belsky emulates Walt Disney's three-room ideation process: dreaming, critiquing, and reconciling.
  • This approach fosters creative thinking while ensuring practical execution.
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