Design Better cover image

Design Better

Scott Belsky: Adobe's Chief Strategist on navigating the creative Cambrian Explosion

Feb 11, 2025
Scott Belsky, co-founder of Behance and Chief Strategy Officer at Adobe, discusses navigating today's creative landscape overwhelmed by generative AI. He emphasizes the need for empathy over passion in tech creation and the importance of hybrid skills. Belsky talks about balancing creativity with execution, highlighting how organization can enhance team productivity. He also explores emotional turbulence in careers and shares insights from his book The Messy Middle, encouraging resilience and adaptability in the face of challenges.
46:07

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Quick takeaways

  • Empathy in product design is essential, as it allows designers to understand user needs and create more effective solutions amidst rapid technological advancements.
  • Organizing creative processes and prioritizing operations can enhance productivity and accountability, providing a competitive advantage in a saturated market.

Deep dives

Empathy Over Passion in Product Design

Empathy is crucial in product design, often surpassing passion in importance. Designers who focus solely on their vision may overlook the needs and readiness of users for new technologies. Understanding customer pain points through observation and connection enables designers to create more effective solutions. By placing empathy at the core of the design process, teams can foster greater user adoption of innovative features and capabilities.

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