Design Better

In this engaging discussion, Jae Park, VP of Digital Product Design at Ford's Electric Vehicle Digital Design division, tackles the intersection of creativity and technology. He reflects on the challenges of balancing speed and thoughtful design in an AI-driven world. Jae also shares insights on Ford's strategic shift towards affordable EVs, the implications of Gen Alpha on vehicle expectations, and the importance of creative friction. Plus, he explores the unique competition between traditional car makers and tech giants reshaping automotive experiences.

Ivo Stivoric, Vice President at X and designer with expertise in climate and social justice, joins Astro Teller, the Captain of Moonshots, for a thought-provoking discussion. They explore the significance of innovative design in tackling major global challenges like climate change and health tech. The duo emphasizes the importance of cross-functional collaboration and unlearning preconceptions to drive impactful moonshot projects. Their insights on merging technology with human needs spark a captivating conversation about the future of sustainability and creativity.

Henry Modisett, VP of Design at Perplexity, brings a unique blend of computer science and design to the conversation. He discusses how AI is revolutionizing user experience, particularly with the introduction of Perplexity’s new browser, Comet. Henry emphasizes the importance of embracing ambiguity and curiosity in design, arguing that traditional UX methods often fall short in the AI landscape. He also shares insights on fostering trust in AI products and the collaborative synergy between design and engineering in startups.

Elizabeth Lin, founder of Design is a Party, shares her expertise in rethinking design education amidst the rise of AI. She discusses how tools like Cursor are enabling designers to create prototypes faster, even without coding skills. Lin emphasizes the need for a shift in traditional education, highlighting the challenges students face with debugging. She introduces the concept of 'vibe coding,' advocating for a fun, engaging approach to learning design. Her mission? To make the creative process feel more like a party than a chore!

Nick Foster, a Futures Designer and former Head of Design at Google X, shares his insights on designing for an uncertain future. He discusses the challenges of creating for technologies and users that don’t yet exist, emphasizing the need for ethical considerations in design. Foster critiques conventional methods of futures thinking, introducing the concepts of 'could, should, might, and don't' to reframe our approach. He highlights the dangers of overly relying on data and advocates for interdisciplinary collaboration and the importance of storytelling in shaping our future.

Tim Brown, co-founder of sustainable fashion brand Allbirds and former professional soccer player, shares his remarkable journey from the pitch to the boardroom. He discusses how design thinking revolutionized their approach to material innovation and business strategy. Tim emphasizes the power of transparency in entrepreneurship, alongside the lessons he learned from sports about teamwork and patience. He advocates for minimalistic design in crafting a sustainable brand story, blending creativity with environmental responsibility.

Matt Raw, Interim VP of Design at The New York Times, discusses the intricate balance between tradition and innovation in a century-old institution. He highlights the unique challenges his team faces in maintaining editorial integrity while navigating rapid changes in technology and reader habits. Raw emphasizes the role of deep listening in design collaboration and how even minor interface details can uphold institutional trust. The conversation also touches on the impact of generative AI in journalism and the importance of user-centered design in enhancing content discovery.

The podcast explores the vital relationship between design and engineering, highlighting how their unique perspectives can enhance product development. There's a focus on cross-functional collaboration, featuring an astrophysicist's journey to break down barriers and promote effective communication. Additionally, it addresses neurodiversity in the workplace, showcasing the strategies of neurodivergent individuals to improve interactions and teamwork. Embracing failure as a path to innovation is emphasized, underscoring the transformative power of diverse perspectives.

Rhiannon Bell, VP of User Experience for Google Search, leads a team that crafts intuitive search experiences for billions. She shares insights on how storytelling influences UX design and the challenges of differentiating between information-seeking and transactional user behavior. The conversation dives into how generative AI redefines trust and transparency in search, with a focus on creating engaging, personalized interactions across various media. Rhiannon emphasizes the importance of curiosity and play in driving innovation in search technology.

Matt Benatan is a Principal Research Scientist at Sonos, specializing in machine learning and AI in audio design. Naphur van Apeldoorn, the Senior Manager of Hardware Development Engineering, contributed to the innovative sound motion transducer for the Arc Ultra. They delve into the R&D journey of the Arc Ultra, detailing how 3D printing aids distributed teams. The duo also discusses AI's role in enhancing speech clarity and how dialogue quality in films has evolved, impacting viewer experience and accessibility efforts.