HBR IdeaCast How the Creative Economy is Changing with Covid-19
Apr 6, 2021
Scott Belsky, Chief Product Officer at Adobe and former founder of Behance, discusses the dynamic shift in the creative economy post-COVID-19. He highlights how creative workers are becoming essential to value creation across all industries. Belsky explores the rise of gig work and flexible arrangements, urging companies to adapt their policies to attract top talent. He also emphasizes the importance of nurturing creativity and fostering innovation in a rapidly changing landscape, especially as technology and remote work transform traditional roles.
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Creative Economy Growth
- The creative economy has grown due to new technologies, the gig economy, and rising streaming services.
- These factors create more content and opportunities for creatives to monetize their work.
Prioritizing Design
- Companies should prioritize design as a competitive advantage and empower their creative teams.
- Give designers influence to shape products and marketing campaigns for better user experiences.
Oreo's Real-Time Creativity
- During the Super Bowl blackout, Oreo's social media team quickly created a clever campaign, "You Can Still Dunk in the Dark."
- This exemplifies the power of empowering creative individuals to act in real-time.