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HBR IdeaCast

Latest episodes

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May 16, 2024 • 35min

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Researcher Garrett Johnson and executive Jamie Seltzer discuss the end of third-party cookies in digital marketing, new technologies to replace cookies, trade-offs for digital marketers, and potential effects on online advertising and publishing industries.
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May 14, 2024 • 24min

The Hidden Burden of Long Covid and What Companies Can Do

MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova discuss the challenges of long Covid in the workplace. They highlight the symptoms, lack of treatments, and the need for accommodations. Recommendations include flexible work arrangements and supportive policies for employees with chronic illnesses.
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May 7, 2024 • 27min

Behind the Boom in Celebrity Brands

Harvard Business School professor Ayelet Israeli discusses the boom in celebrity brands, attributing it to social media and direct-to-consumer retail. She emphasizes the importance of quality, consumer trust, and market expertise. Lessons for entrepreneurs and companies are outlined, showing the impact of celebrity endorsements in various industries.
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May 2, 2024 • 37min

Tech at Work: What GenAI Means for Companies Right Now

Explore the challenges of deploying generative artificial intelligence in organizations and the impact on work. Learn from management professor Ethan Mollick about the potential and struggles of using AI tools. Delve into the uncertainties of AI adoption, the role of expertise in organizations, and the implications of AI in recruiting. Discover the innovation landscape with AI and its influence on advertising and publishing.
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Apr 30, 2024 • 20min

How Bad Leaders Get Worse over Time

Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School, discusses how bad leaders can spiral downward effortlessly, using examples from the public and private sectors. She emphasizes the importance of recognizing and avoiding ineffective and unethical leaders, highlighting the challenges of defining and combating bad leadership.
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Apr 25, 2024 • 2min

Special Series: Tech at Work

Senior leaders face challenges in managing technology and incorporating generative AI. Tech at Work series covers topics like collaboration technology, spatial computing, and digital marketing without third-party cookies. Expert researchers and practitioners share insights to help leaders stay ahead in the evolving tech landscape.
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Apr 23, 2024 • 27min

Feeling Unmotivated? Here’s How to Get Out of the Rut

Harvard Business School professor Boris Groysberg and research associate Robin Abrahams share tips on regaining motivation at work through detachment, empathy, action, and reframing. They discuss thinking in the third person, helping others, and gamification to combat disengagement.
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Apr 16, 2024 • 28min

Are You Asking the Right Questions?

Strategy professor Arnaud Chevallier discusses the importance of asking different types of questions - investigative, speculative, productive, interpretive, and subjective - to unlock value and drive strategic priorities. Real-life examples show how asking the right questions can propel organizations forward in decision-making processes.
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Apr 9, 2024 • 27min

A Roadmap for Today’s Entrepreneurs

Bill Aulet, MIT professor, discusses the evolving trends in entrepreneurship, importance of innovation, and outlines actionable steps for startup success. Topics include de-risking the entrepreneurial process, role of entrepreneurship in societal impact, business tools discussion, continuous entrepreneurial process, AI assistant enhancements, and innovative entrepreneurship strategies.
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Apr 2, 2024 • 27min

Treat Email Like Laundry — and Other Tips from Google’s Productivity Expert

Laura Mae Martin, Executive Productivity Advisor at Google, shares tips on email management, setting boundaries, and making small changes to improve productivity. She discusses strategies like 'inbox zero,' prioritization techniques, and personalized time management for executives.

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