HBR IdeaCast Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through
52 snips
Oct 14, 2025 
Join Jimmy Fallon, the comedic genius behind The Tonight Show, and Bozoma Saint John, a powerhouse in marketing who've transformed brands like Apple Music and Pepsi. They dive into the art of capturing attention in a crowded market, emphasizing the need for consistent brand presence and authenticity. Learn how to blend strong opinions with team collaboration and the importance of recognizing team effort. They also discuss navigating political risks and the potential of AI in the creative landscape, all while launching their new show, On Brand.
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Be Present In Cultural Conversations
- Stay on top of what people are communicating to be part of cultural conversations.
- Relevance requires attention to trends and rapid adaptation across platforms.
Experiment Quickly On New Platforms
- Experiment early on new platforms to learn their dynamics and audience.
- Jimmy highlights YouTube as the dominant channel for growth and engagement today.
Show Up Consistently To Build Trust
- Show up consistently on platforms so audiences learn what to expect from you.
- Use repetition to find your style and build trust with viewers.