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Scott Belsky, Building Adobe & the Future of Design
Jan 15, 2025
Scott Belsky, Adobe’s Chief Strategy Officer and former co-founder of Behance, shares his insights on the convergence of design, technology, and business to tackle important challenges. He reveals how his journey through frustration fueled his success and discusses launching Behance in NYC's dynamic tech scene. Belsky delves into the 'messy middle' of company growth, the role of AI in design, and the need for impactful networks in tech. He emphasizes fostering creativity amidst commoditization while navigating the evolving landscape of automation.
53:13
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Quick takeaways
- Scott Belsky's frustration with disorganization in the creative industry led him to establish Behance, providing recognition for talented individuals.
- Emphasizing customer empathy and understanding struggles, Belsky believes startups can achieve success by embracing non-scalable strategies for genuine outreach.
Deep dives
Motivation from Frustration
Scott Belsky identifies his motivation as stemming from frustration, which has driven many of his endeavors. The founding of Behance was inspired by his concerns about the disorganization in the creative industry, where talented individuals often struggled to gain recognition for their work. His second book, 'The Messy Middle,' reflects on what happens in the less-discussed middle phase of a project, emphasizing that it is crucial to recognize and address these challenges. Belsky encourages individuals to pursue intersections of their skills, interests, and opportunities to foster a fulfilling career path.
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