Minus One Scott Belsky, Building Adobe & the Future of Design
9 snips
Jan 15, 2025 
Scott Belsky, Adobe’s Chief Strategy Officer and former co-founder of Behance, shares his insights on the convergence of design, technology, and business to tackle important challenges. He reveals how his journey through frustration fueled his success and discusses launching Behance in NYC's dynamic tech scene. Belsky delves into the 'messy middle' of company growth, the role of AI in design, and the need for impactful networks in tech. He emphasizes fostering creativity amidst commoditization while navigating the evolving landscape of automation.
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Taste over Skill
- As skill becomes commoditized through computing, taste grows more important.
- Taste is developed through cultural exposure, making New York an ideal hub.
Behance's Bootstrap
- Scott Belsky's Behance initially faced rejection from designers for portfolio creation.
- The team created a blog, offering interviews and portfolio features, as a workaround.
Adobe's Acquisition Strategy
- Adobe’s successful M&A comes from empowering acquired talent and adapting to their methods.
- This approach fosters a culture of continuous change and improvement within Adobe.
