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Scott Belsky, Building Adobe & the Future of Design

Minus One

CHAPTER

Navigating AI in Design and Creativity

This chapter explores the impact of AI on design, user engagement, and the creative processes, introducing concepts like 'AI knobs' for content optimization. It discusses both the benefits and potential dangers of algorithm-driven content, particularly in sensitive areas such as politics. Additionally, the chapter addresses the evolving creative job market, the significance of personal attribution, and the role of taste in fostering creativity amidst commoditization.

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