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20VC Roundtable: Spotify, Adobe & Linkedin CPOs on How AI Changes The Future of Product, Why AI is Now the Product, How TikTok Changed Product, Why Cost is the Biggest Barrier to LLM Usage & Why Incumbents Can Adopt AI Faster Than Any Prior Innovation Cyc

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Dec 20, 2023

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Join Gustav Söderström from Spotify, Scott Belsky from Adobe, and Tomer Cohen from LinkedIn as they explore how AI is reshaping product design and development. They discuss why AI has become the central product, the evolving role of user interfaces, and the shift in workforce dynamics required in an AI-first world. The trio debates the balance between model diversity and data quality, while also touching on the ethical considerations of AI usage. Emphasizing the opportunities AI presents, they highlight the necessity for continuous learning in adapting to this new landscape.

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INSIGHT

AI as the Product

AI has become the core product, while UI now serves to enhance AI's effectiveness.
This shift is exemplified by TikTok, which prioritizes the algorithm over extensive UI elements.

INSIGHT

Control in AI-First Development

AI-first product development requires letting go of deterministic control.
Product leaders must adapt to probabilistic experiences, influencing ingredients and knobs instead of dictating outputs.

ADVICE

Designing for AI

Designers must deeply understand AI model capabilities, including performance limitations, to create effective user experiences.
Midjourney's success stems from a fault-tolerant UI designed around the model's two-minute generation time and occasional errors.

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Gustav Söderström is the Co-President, CPO & CTO at Spotify. Gustav has been instrumental in taking Spotify from a 30-person operation in Sweden when he joined to being the global leader of the space.

Scott Belsky is Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. Scott oversees all of product and engineering for Creative Cloud, as well as design for Adobe.

Tomer Cohen is the Chief Product Officer @ Linkedin where he is responsible for setting and executing the global product strategy at LinkedIn.

In Today's Episode on How AI Changes The Future of Product and Design We Discuss:

1. Why AI Is Now the Product that UI Serves:

Why does Gustav believe that AI is now the product?
How has the importance of UI changed with the rise of AI?
How did TikTok change the product paradigm over the last few years?

2. What Matters More Models or Data:

What is more important the size of the model or the amount of data a company has?
Will companies use many models at the same time?
Why will companies using many models at once create a huge opportunity for startups?
Will every company have their own model? What will be the decision-making framework of whether to have your own model or leverage another?
How does the rise of AI change how companies approach data acquisition, collection and cleaning?

3. The Workforce Needs to Change with AI:

How do product leaders and teams need to change in an AI-first world?
What do designers need to do to stay up to date in an AI-first world?
What does it mean to be good at prompting? How can people get good at prompting?
Why will AI kill companies that charge by the hour?
Why will seat pricing die in a world of AI? What will be the business model for AI?

4. Incumbents vs Startups: Who Wins:

Do incumbents win in a world of AI or do startups?
Why is AI primed for incumbents to win and move fast in a way they could not in prior technology cycles?
What are the biggest hurdles and challenges incumbents have to face that startups do not?
What are the biggest barriers that startups have to win in a world of AI that incumbents do not have?