Nesrine Changuel

Nesrine Changuel, an experienced product leader who has contributed to Spotify, Google, and Skype, discusses the vital role of emotional connection in product development. She shares her 4-step Delight Model for creating products that resonate emotionally and functionally. Nesrine emphasizes that delight isn't just a bonus but a core strategy for retention. She reveals intriguing insights, like how familiarity enhances user experience and why B2B products equally need delight. Plus, she offers tips on getting buy-in from leaders and avoiding common pitfalls.

Nesrine Changuel, coach produit avec un passé chez Skype, Spotify et Google, explore le concept fascinant du Product Delight. Elle explique comment dépasser la satisfaction fonctionnelle pour établir une connexion émotionnelle avec les utilisateurs. Nesrine partage des exemples concrets, comme l'impact des réactions sur Meet et des campagnes de Spotify. Elle aborde aussi l'importance de mesurer le delight et de l'intégrer progressivement dans la roadmap produit. Un échange inspirant sur la création de produits réellement inoubliables.

Nesrine Changuel, a product coach and author with experience at Google, Spotify, and Microsoft, discusses her insights on creating emotionally engaging tech products. She highlights the three pillars of Product Delight: removing friction, anticipating needs, and exceeding expectations, using examples like Revolut. The conversation delves into addressing Zoom fatigue with innovative Google Meet features, the importance of inclusivity in design, and the need for balancing emotional and functional motivators in product development to truly delight users.

As Product Managers, there are many tools, techniques and processes at our disposal that help us to build better and more successful products. Today we are lucky to have Google Senior Product Manager Nesrine Changuel joining us to talk about one of them. Check out this episode to learn more about how product discovery can set your next product up for success.Get the FREE Product Book and check out our curated list of free Product Management resources here.This episode is brought to you by Amplitude.Amplitude is the pioneer in digital optimization software, helping product leaders answer the strategic question: "How do our digital products drive our business?" More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude. The Amplitude Digital Optimization System makes critical data accessible and actionable so teams can unlock insights, build winning products faster, and turn products into revenue. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report.Get started today at amplitude.com

Dans ce podcast, Nesrine Changuel, ancienne Product Manager chez Google, partage son expertise sur la création de produits qui établissent une connexion émotionnelle avec les utilisateurs. Elle dévoile son modèle "Product Delight", composé de quatre étapes cruciales pour transformer des motivateurs émotionnels en solutions de produit. Nesrine illustre son propos avec des exemples concrets, tels que Google Meet et Spotify Wrapped, et insiste sur l'importance de l'écoute active pour comprendre les émotions des utilisateurs. Un vrai guide pour les Product Managers en quête de sens!

Nesrine Changuel, a seasoned product leader with experience at tech giants like Skype and Spotify, dives into the art of creating delightful products. She discusses how true emotional connections, not just functionality, are key to user loyalty. She introduces the Delight Grid Framework and emphasizes anticipating user needs for surprising experiences. Nesrine likens product development to dating, highlighting the necessity of empathy. She also shares practical strategies for transforming user frustrations into joyful interactions in tech.

Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, discusses the transformative power of emotional delight in product design. She outlines her 'Delight Framework' and shares how creating emotional connections elevates user experiences beyond mere functionality. Nesrine provides insights into differentiating between surface and deep delights, emphasizing that even mundane products can bring joy. She highlights real-world examples, illustrating how emotional design can drive user engagement and business impact.

Nesrine Changuel, a seasoned product manager with a history at Spotify, Skype, and Google, shares her expertise on fostering emotional connections in product design. She introduces the Delight Grid framework, a tool for prioritizing features that resonate with users. The discussion revolves around balancing functionality with emotional design, the challenges of creating relatable products, and how delighting users can drive business success. Get ready for actionable insights that can elevate any product strategy!

Nesrine Changuel discusses delighting users with insights on emotional connections, balancing surface and deep delight features, and integrating delight as a key product pillar for enhanced user experience. Learn about her journey through tech roles at Skype, Spotify, and Google, and how creating emotional connections can drive engagement and loyalty.

Senior Product Manager at Google, Nesrine Changuel, discusses enhancing user experience in Google Meet, adapting features for diverse user needs during the pandemic, exploring new video call enhancements, addressing Zoom fatigue, and Google's iterative product development process.