Agile Mentors Podcast from Mountain Goat Software

#140: The Power of Emotional Delight in Product Design with Dr. Nesrine Changuel

Apr 2, 2025
Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, discusses the transformative power of emotional delight in product design. She outlines her 'Delight Framework' and shares how creating emotional connections elevates user experiences beyond mere functionality. Nesrine provides insights into differentiating between surface and deep delights, emphasizing that even mundane products can bring joy. She highlights real-world examples, illustrating how emotional design can drive user engagement and business impact.
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INSIGHT

Function Plus Emotion Drives Success

  • Successful products solve both functional and emotional user needs, not just function.
  • Nesrine Changuel calls this combination Product Delight and Emotional Connection.
ADVICE

Map Motivators Then Audit Your Backlog

  • Identify both functional and emotional motivators for your users before mapping features.
  • Then tag backlog items with which motivators they address to visualize delight potential.
INSIGHT

Surface Versus Deep Delight

  • Distinguish surface delight (fun extras) from deep delight (meets both motives).
  • Deep delight happens when features address functional and emotional motivators together.
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