Lenny's Podcast: Product | Career | Growth

A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype)

1385 snips
Sep 28, 2025
Nesrine Changuel, an experienced product leader who has contributed to Spotify, Google, and Skype, discusses the vital role of emotional connection in product development. She shares her 4-step Delight Model for creating products that resonate emotionally and functionally. Nesrine emphasizes that delight isn't just a bonus but a core strategy for retention. She reveals intriguing insights, like how familiarity enhances user experience and why B2B products equally need delight. Plus, she offers tips on getting buy-in from leaders and avoiding common pitfalls.
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Delight Is A Business Strategy

  • Delight blends functional and emotional needs to create lasting product value.
  • Emotional connection drives retention, word-of-mouth, and differentiation in crowded markets.
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Remove Friction At Pain Points

  • Remove friction at high-stress moments to turn anxiety into trust and repeat usage.
  • Design simple recovery flows so users can fix problems in one or two clicks.
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Anticipate Needs Proactively

  • Anticipate needs by surfacing solutions before users ask for them.
  • Prioritize features that solve latent user problems tied to common contexts like travel.
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