Senior Product Manager at Google, Nesrine Changuel, discusses enhancing user experience in Google Meet, adapting features for diverse user needs during the pandemic, exploring new video call enhancements, addressing Zoom fatigue, and Google's iterative product development process.
Product managers should prioritize the discovery phase over delivery to bring value to products.
Direct user feedback is essential for identifying delight in user interactions and enhancing product satisfaction.
Deep dives
Focusing on Discovery Over Delivery
The importance of prioritizing the discovery part over the delivery part in product management is highlighted. Trust in the engineering team's process for product delivery allows product managers to focus on bringing value through the discovery phase rather than solely on the delivery phase. The role of product managers in contributing to the discovery process and the value they bring to product development is emphasized.
Identifying User Delight and Satisfaction
The challenge of distinguishing between highly satisfied and delighted users is discussed, along with the importance of measuring and identifying delight in user interactions. Metrics like usage, activation, retention, and engagement are mentioned as tools to track user satisfaction, but the ultimate way to identify delight is through direct user feedback and interaction. The significance of talking to users directly to understand their emotions, reactions, and experiences for enhancing product delight is stressed.
Career Journey of Nesreen in Product Management
Nesreen's career progression from Microsoft to Spotify and then to Google is detailed, showcasing her transition from a research-focused role to product management. Her experiences in enabling video features at Spotify and now working on enhancing Google Meet are discussed, highlighting the challenges and opportunities she encountered throughout her career path. The evolution of her role from research to product management and the shifts in focus and responsibilities she navigated are outlined.
Adaptability in Product Management
The importance of adaptability in product management practices is emphasized based on Nesreen's career experience. The necessity of adapting both the product and the ways of working to suit evolving user needs, technological advancements, and changing market landscapes is highlighted. Embracing adaptability as a key principle for survival and success in product management is presented as a valuable lesson learned throughout Nesreen's career.
We're super excited to be speaking with Nesrine Changuel from the team at Google.
Nesrine is a Senior Product Manager at Google and formerly at Spotify, Microsoft and Nokia. She has managed highly visible consumer products for the past eight years, focusing on strategic initiatives that distil deeply ingrained aspects of media experience into simple, fun, and useful features. She is currently working on improving media quality for Google video conference product and previously managed audio and video features for enhancing music listening experience at Spotify.
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