Kevin Evers

In this engaging conversation, Kevin Evers, HBR senior editor and author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift,' dives into the strategies behind Taylor Swift's monumental success. He discusses the concept of 'productive paranoia' that keeps leaders on their toes and the value of building authentic connections with audiences. Evers highlights Swift's innovative marketing techniques and her ability to adapt to the digital landscape, offering invaluable lessons for business leaders aiming for growth and resilience.

Kevin Evers, a Senior editor at Harvard Business Review Press, unpacks Taylor Swift's strategic brilliance in building her empire. He reveals how her early partnerships shaped her career and the superpower of a clear vision. Discover how she transformed adversity into creativity and leveraged initial setbacks. Evers also discusses insights into risk-taking, marketing strategies, and the importance of ownership. Along with intriguing takes on real estate and crypto safety, this conversation offers sharp lessons for anyone looking to navigate their financial journey.

Kevin Evers, Senior Editor at Harvard Business Review and author of 'There’s Nothing Like This', shares insights on Taylor Swift’s strategic rise and her unique brand evolution. He discusses Swift’s 'productive paranoia' and Day One mindset, illustrating how she effectively balances authenticity with innovation. The conversation delves into her bold decisions, fan engagement tactics, and the importance of emotional connections, offering entrepreneurs crucial lessons on resilience and navigating controversy for growth.