Kevin Evers

In this engaging conversation, Kevin Evers, HBR senior editor and author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift,' dives into the strategies behind Taylor Swift's monumental success. He discusses the concept of 'productive paranoia' that keeps leaders on their toes and the value of building authentic connections with audiences. Evers highlights Swift's innovative marketing techniques and her ability to adapt to the digital landscape, offering invaluable lessons for business leaders aiming for growth and resilience.

Kevin Evers, Senior Editor at Harvard Business Review and author of "There’s Nothing Like This: The Strategic Genius of Taylor Swift," dives deep into Taylor Swift's impactful strategies. He highlights how Swift consistently meets her fans' emotional needs, showcasing the importance of understanding the 'job to be done.' Evers discusses her bold transition from country to pop, exemplifying risk-taking in her career. He also explores the concept of anti-fragility, demonstrating how challenges have fueled her growth and resilience.

Kevin Evers, a Senior Editor at Harvard Business Review and author of 'Nothing Like This: The Strategic Genius of Taylor Swift,' delves into the business acumen behind Taylor Swift's success. He explores how her marketing strategies foster deep connections with fans and her innovative move to re-record albums for control. Kevin highlights her navigation of fame, transforming criticism into empowerment, and the importance of co-production and customer partnerships in her career. Learn how Taylor's artistic evolution and strategic thinking set her apart in the industry.

Kevin Evers, editor at Harvard Business Review and author, breaks down the multifaceted brilliance of Taylor Swift as not just a musical icon but a savvy business strategist. He discusses her unique brand-building tactics and the art of audience engagement. The conversation highlights five pivotal insights from her career and how her adaptability to changes in the music industry, such as the shift to streaming, underpins her success. Evers frames Swift's journey as a blueprint for both personal and professional growth.

Kevin Evers, editor at Harvard Business Review Press and author of There's Nothing Like This, offers a strategic lens on Taylor Swift's rise. He covers fearless reinvention, blue ocean moves attracting new audiences, mastery of fan engagement through gamified hints, and the CEO-like vision behind her brand evolution. Short, sharp takes on risk, leadership, and turning artistry into a global business.

In this conversation, Kevin Evers, an editor at Harvard Business Review Press and author, delves into Taylor Swift's extraordinary career through the lens of anxiety and ambition. He discusses how her emotional vulnerability fuels her creative process and the relentless work ethic that drives her success. They explore themes like the cost of performance, the power of authenticity in her songwriting, and how anxiety can lead to strategic pivots. Kevin highlights Taylor's journey from country roots to pop stardom and her profound connection with fans.

Kevin Evers, Senior Editor at Harvard Business Review and author focused on strategic leadership, dives into the remarkable business acumen of Taylor Swift. He discusses how she transformed her career through bold decisions, like re-recording her albums to reclaim ownership of her music. The conversation highlights her ability to maintain authenticity while innovating, build a loyal fan base, and turn criticism into growth. Evers emphasizes how Swift's journey teaches valuable lessons about connection, risk-taking, and staying true to one's purpose.

Guest Barbara Schroeder, a screenwriter and director, shares the harrowing story of Breonna Kupfer's tragic murder and its profound effect on the community. Columnist Jennifer Gould discusses the alarming trend of Ivy League professors relocating to Canada amid fears for their freedoms. Meanwhile, Kevin Evers, a senior editor at Harvard Business Review, dives into Taylor Swift's strategic brilliance, revealing insights into her transformative career tactics and what everyone can learn from her rise to multi-millionaire status.

Kevin Evers, a Senior editor at Harvard Business Review Press, unpacks Taylor Swift's strategic brilliance in building her empire. He reveals how her early partnerships shaped her career and the superpower of a clear vision. Discover how she transformed adversity into creativity and leveraged initial setbacks. Evers also discusses insights into risk-taking, marketing strategies, and the importance of ownership. Along with intriguing takes on real estate and crypto safety, this conversation offers sharp lessons for anyone looking to navigate their financial journey.

Kevin Evers, Senior Editor at Harvard Business Review and author of 'There’s Nothing Like This', shares insights on Taylor Swift’s strategic rise and her unique brand evolution. He discusses Swift’s 'productive paranoia' and Day One mindset, illustrating how she effectively balances authenticity with innovation. The conversation delves into her bold decisions, fan engagement tactics, and the importance of emotional connections, offering entrepreneurs crucial lessons on resilience and navigating controversy for growth.