Kevin Evers

In this engaging conversation, Kevin Evers, HBR senior editor and author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift,' dives into the strategies behind Taylor Swift's monumental success. He discusses the concept of 'productive paranoia' that keeps leaders on their toes and the value of building authentic connections with audiences. Evers highlights Swift's innovative marketing techniques and her ability to adapt to the digital landscape, offering invaluable lessons for business leaders aiming for growth and resilience.

Kevin Evers, a Senior Editor at Harvard Business Review and author of 'Nothing Like This: The Strategic Genius of Taylor Swift,' delves into the business acumen behind Taylor Swift's success. He explores how her marketing strategies foster deep connections with fans and her innovative move to re-record albums for control. Kevin highlights her navigation of fame, transforming criticism into empowerment, and the importance of co-production and customer partnerships in her career. Learn how Taylor's artistic evolution and strategic thinking set her apart in the industry.

Kevin Evers, editor at Harvard Business Review and author, breaks down the multifaceted brilliance of Taylor Swift as not just a musical icon but a savvy business strategist. He discusses her unique brand-building tactics and the art of audience engagement. The conversation highlights five pivotal insights from her career and how her adaptability to changes in the music industry, such as the shift to streaming, underpins her success. Evers frames Swift's journey as a blueprint for both personal and professional growth.

Guest Barbara Schroeder, a screenwriter and director, shares the harrowing story of Breonna Kupfer's tragic murder and its profound effect on the community. Columnist Jennifer Gould discusses the alarming trend of Ivy League professors relocating to Canada amid fears for their freedoms. Meanwhile, Kevin Evers, a senior editor at Harvard Business Review, dives into Taylor Swift's strategic brilliance, revealing insights into her transformative career tactics and what everyone can learn from her rise to multi-millionaire status.

Kevin Evers, a Senior editor at Harvard Business Review Press, unpacks Taylor Swift's strategic brilliance in building her empire. He reveals how her early partnerships shaped her career and the superpower of a clear vision. Discover how she transformed adversity into creativity and leveraged initial setbacks. Evers also discusses insights into risk-taking, marketing strategies, and the importance of ownership. Along with intriguing takes on real estate and crypto safety, this conversation offers sharp lessons for anyone looking to navigate their financial journey.