Kevin Evers

In this engaging conversation, Kevin Evers, HBR senior editor and author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift,' dives into the strategies behind Taylor Swift's monumental success. He discusses the concept of 'productive paranoia' that keeps leaders on their toes and the value of building authentic connections with audiences. Evers highlights Swift's innovative marketing techniques and her ability to adapt to the digital landscape, offering invaluable lessons for business leaders aiming for growth and resilience.

Kevin Evers, Senior Editor at Harvard Business Review and author of "There’s Nothing Like This: The Strategic Genius of Taylor Swift," dives deep into Taylor Swift's impactful strategies. He highlights how Swift consistently meets her fans' emotional needs, showcasing the importance of understanding the 'job to be done.' Evers discusses her bold transition from country to pop, exemplifying risk-taking in her career. He also explores the concept of anti-fragility, demonstrating how challenges have fueled her growth and resilience.

Kevin Evers, a Senior Editor at Harvard Business Review and author of 'Nothing Like This: The Strategic Genius of Taylor Swift,' delves into the business acumen behind Taylor Swift's success. He explores how her marketing strategies foster deep connections with fans and her innovative move to re-record albums for control. Kevin highlights her navigation of fame, transforming criticism into empowerment, and the importance of co-production and customer partnerships in her career. Learn how Taylor's artistic evolution and strategic thinking set her apart in the industry.

Kevin Evers, Senior Editor at Harvard Business Review and author focused on strategic leadership, dives into the remarkable business acumen of Taylor Swift. He discusses how she transformed her career through bold decisions, like re-recording her albums to reclaim ownership of her music. The conversation highlights her ability to maintain authenticity while innovating, build a loyal fan base, and turn criticism into growth. Evers emphasizes how Swift's journey teaches valuable lessons about connection, risk-taking, and staying true to one's purpose.

Kevin Evers, editor at Harvard Business Review and author, breaks down the multifaceted brilliance of Taylor Swift as not just a musical icon but a savvy business strategist. He discusses her unique brand-building tactics and the art of audience engagement. The conversation highlights five pivotal insights from her career and how her adaptability to changes in the music industry, such as the shift to streaming, underpins her success. Evers frames Swift's journey as a blueprint for both personal and professional growth.