HBR IdeaCast What All Leaders Can Learn from Taylor Swift
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Apr 8, 2025 
In this engaging conversation, Kevin Evers, HBR senior editor and author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift,' dives into the strategies behind Taylor Swift's monumental success. He discusses the concept of 'productive paranoia' that keeps leaders on their toes and the value of building authentic connections with audiences. Evers highlights Swift's innovative marketing techniques and her ability to adapt to the digital landscape, offering invaluable lessons for business leaders aiming for growth and resilience.
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Fan Obsession
- Obsess over your fans, much like Jeff Bezos's customer obsession.
- Go above and beyond to delight them, exceeding their expectations.
Understanding Fans
- Taylor Swift understands what her fans want through intuition and online observation.
- By lurking on message boards and TikTok, she gains insights into their desires.
Gamified Fandom
- Taylor Swift fuels fan engagement by dropping hints and sparking speculation in her interactions.
- This gamified approach has led to massive engagement on platforms like TikTok.
